Author: Greg Anderson
Source: Arctic Startup 
June 8, 2012
"TangaReef is launching today in association with World Ocean Day, mixing in social values with their dive center booking. The service can be described almost as a Hotels.com for dive centers, and is the first of its kind to bring dive centers all into one service. Why the Dutch and German cofounders decided to run a diving startup out of Finland is beyond me, but it's definitely a service that will bring a lot of value to tourists.
So say you're going to Thailand (or are in Thailand and looking for a place to dive). TangaReef allows you to search by location, spoken languages, and type of diving trip. They are currently set up with dive centers in Thailand and Egypt, with the Carabean, Mexico, Florida, and other locations coming soon.
Many of these dive centers are just lifestyle businesses who had very little online presence before TangaReef came along. Co-founders Oliver Bremer and Robert Aarts visited all of their listed Southeast Asian dive centers and said that many of these centers' schedules are little more than a whiteboard outside, so TangaReef spent a lot of time getting these dive trips correctly compiled online. This work has the added benefit of TangaReef being the only online dive center booking portal. "Our biggest competition are people just walking down the beach, or maybe tour operators who give dive center suggestions," says Bremer."
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