One of the main goals of the Australian Marine Conservation Society is to encourage conservation and wise use of coral reefs based on management of human impacts and understanding of ecosystems. Although their activities mainly focus on the Great Barrier Reef, the Australian Marine Conservation Society is concerned with reefs located in both eastern and western Australia. Since the organization's establishment in 1965, the Australian Marine Conservation Society has directed attention and resources to coral reef conservation. Various development proposals for the Great Barrier Reef are monitored and critiqued (via the EIS process) by the Society to ensure that they do not compromise conservation values. They are represented on numerous GBRMP Planning Committees and consistently advise on management zoning plans for the marine park. Besides their own active participation in GBR-related activities, the Australian Marine Conservation Society also facilitates the participation of local groups on localized issues. , , Public education and outreach campaigns are run by the Society and include educational project materials supplied to students (primary, secondary, tertiary) plus displays at various appropriate venues. Media releases are also part of the organization's education strategy. , , A database of all published information on the Great Barrier Reefs and islands is maintained and continues to be developed.